Az is a Founder and Senior Partner at CRS Global Advisors. He has both worked in, and advised on, global politics, campaign management and communications for nearly two decades.

In his career to date, Az has advised businesses, politicians, and governments. His experience includes serving as Campaign Director for all levels of political campaigns, including Presidential elections, National General Elections in the UK and abroad, Party Leadership Elections, and London Mayoral Campaigns. He has worked on election campaigns in the UK at every level of Government since 2005.

From 2011, Az together with Paul Scully founded and led a political consultancy, catering to diverse clients ranging from global corporations to governments. He has advised governments in areas as diverse as defence, foreign direct investment to election campaign management. Az has advised businesses in almost all sectors from real estate to financial services. He has counselled corporations on issues such as global M&A transactions, activist shareholder campaigns and judicial inquiries.

Since founding CRS Global Advisors, Az has advised on a successful election campaign in a European territory, advised a national trade association, advised on cross-jurisdictional regulatory issues for a highly regulated financial services entity and is currently advising foreign governments in Europe, Africa and the Middle East.

Az is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce, a Member of the Chartered Institute of Public Relations and, a Freeman of the Company of Entrepreneurs.

Az was awarded Freedom of the City of London, by redemption, in 2023.